CASE STUDY
Rewiring a Monument Builder’s Sales and Marketing Journey with AI
THE OPPORTUNITY
A growing family-run business in the deathcare industry, specializing in high-quality, personalized monuments, has long served grieving families with compassion and craftsmanship. However, the post-COVID market downturn presented a steep challenge. Despite substantial investments in machinery, warehousing, and inventory during the pandemic, They faced declining revenues as the monument market shrank. Potential customers delayed purchases due to rising interest rates and economic uncertainty, while competitors began undercutting prices to attract business.
The Challenge
Marketing in the deathcare industry is uniquely complex. Unlike consumer goods, promoting monuments requires a delicate balance of sensitivity and effectiveness. Pre-need planning appeals to a limited audience, while at-need purchases occur under emotionally distressing circumstances. Our client needed a strategy that respected these sensitivities while driving store traffic and increasing conversions, all without relying on heavy-handed advertising tactics.
THE SOLUTION
AI-Driven Marketing and Sales Efficiency
They engaged our team to rethink its marketing approach and improve sales efficiency. Together, we developed a strategy focused on enhancing the company's online presence, building authority, and creating a frictionless sales experience. By leveraging artificial intelligence across several key areas, we delivered a comprehensive and scalable solution.
Marketing Ideation & Research
AI tools were used to analyze market trends and identify untapped opportunities. These insights allowed the client to tailor its messaging to resonate with its audience and stay ahead of competitors.
SEO & Organic Growth
We implemented AI-driven SEO strategies to optimize their website, improve its search engine rankings, and increase organic traffic. These efforts quickly closed the gap between the client and local competitors that had invested in digital marketing for years.
Content Creation & Distribution
AI streamlined the development of high-quality content, including blog posts, social media updates, and promotional videos that highlighted craftsmanship and expertise. This content was then distributed strategically to maximize visibility and engagement.
Customer Service & Engagement
AI-powered chatbots and sentiment analysis tools enhanced customer service by providing timely responses and capturing valuable feedback. The increased responsiveness contributed to a more positive customer experience.
THE RESULTS
Within just five months, the impact of this AI-driven strategy was clear. By embracing AI, our client transformed its marketing and sales operations, creating a more efficient, cost-effective, and customer-centric approach. This success story demonstrates how even the most sensitive industries can leverage advanced technology to thrive in challenging markets. The combination of thoughtful strategy and cutting-edge tools has paved the way for sustained growth and continued service to families in their time of need.
Organic Growth
Achieved the same daily organic site traffic, clicks, and ranked keywords as competitors with much longer-standing online campaigns.
Enhanced Service
Online reviews tripled, reflecting improved customer satisfaction. Word-of-mouth referrals also increased, bringing in new customers.
Content Performance
AI-curated content on social media achieved higher conversion rates at a significantly lower cost-per-click compared to traditional Google Ads.
Operational Efficiency
With better-targeted marketing efforts, the client maximized its return on investment without increasing advertising spend.